We have spent a lot of time lately discussing different platforms. You might remember my recent thoughts in “How to do business on Instagram? My best tips” where we focused on the visual allure of a brand. Or perhaps you read “How to do business on TikTok? My best tips” which was all about the high energy and viral potential of short-form video. But today we are talking about something more intimate. We are talking about the green icon that everyone has on their home screen.
WhatsApp is no longer just a place to send memes to your family or organize a dinner with friends. In 2026 it has become the ultimate “closer” in the business world. It is the bridge between a cold lead and a loyal customer. If you are not using it to grow your empire you are leaving a lot of money on the table. Let me show you how to do it with style and efficiency.
The Power of the Personal Touch
The first thing you must understand is that WhatsApp is a private space. When someone gives you their phone number they are inviting you into their pocket. This is much more personal than an email inbox that is flooded with thousands of newsletters. Because of this you must treat the space with respect. You cannot just spam people. You have to be the charismatic professional they want to talk to.
I always tell my mentees that business is about relationships. In my chalet I host many high-level meetings. Why? Because the environment matters. On WhatsApp your “environment” is the quality of your messages and the speed of your replies. People expect a response within minutes or hours, not days. This is where the magic happens.
If you have been following my journey you know I love systems that save time while maintaining quality. To manage my leads and ensure I have a professional landing page to capture those phone numbers, I always rely on Systeme.io. It allows me to build a beautiful bridge from my social media ads directly into a WhatsApp conversation. It is seamless and elegant, just like a well-tailored suit.
Setting Up Your Digital Storefront
You cannot use a standard personal account for business. That is for amateurs. You need the WhatsApp Business app. It is free and it gives you tools that make you look like a serious player. You can set up a profile that includes your address, your website, and your business hours. You even get a catalog feature.
The catalog is your digital boutique. You can list your products or services with prices and descriptions. When I am chatting with a potential partner about a luxury retreat, I can send them a direct link to the “Retreat Package” within the chat. It keeps the user inside the app and reduces the friction of clicking away to a browser. It is about making the path to “yes” as smooth as silk.
I also highly recommend using labels. I use them to track where people are in my sales funnel. One color for “New Lead,” another for “Waiting for Payment,” and a gold one for “VIP Client.” This keeps my brain organized and ensures no one falls through the cracks. Organization is the foundation of financial freedom.
Status Updates are Your Secret Weapon
Many people ignore the Status feature on WhatsApp, but that is a mistake. It is essentially the “Stories” of the messaging world. I use it to show the “Golden Greg” lifestyle. I might post a quick photo of the mountains or a video of me working on a new strategy. This builds trust. It shows my contacts that I am a real person living a life of goal-focused luxury.
In my article “How to do business on Reddit? My best tips” I talked about the importance of community and authenticity. On WhatsApp, your Status is where that authenticity shines. It is a “soft sell” area. You are not shouting “Buy this!” You are showing them why they want to be in your world. When they see the success and the happiness you have, they will naturally want to ask how you do it.
You can also use Status updates to announce limited-time offers or new launches. It creates a sense of urgency for people who already have you in their contacts. They feel like they are part of an inner circle. That feeling of exclusivity is a powerful motivator in luxury business.
Automation Without Losing the Soul
As your business grows you will find it hard to reply to everyone manually. This is where automation comes in. You can set up “Away” messages for when you are enjoying a romantic dinner or “Greeting” messages for new contacts. But a word of warning: do not sound like a robot. Make your automated messages sound like they came from you.
For example, my greeting message might say: “Hello! It is Greg here. I am likely enjoying the mountain air right now, but I have received your message and will get back to you shortly. In the meantime, tell me what your biggest goal is for this year.” This invites a response and starts the relationship on a high note.
To really scale this I use Systeme.io to handle my initial marketing funnels. I can send people from a targeted ad to a page where they opt-in, and then the final step is a “Click to WhatsApp” button. This ensures that the people I am talking to are already qualified and interested. It saves me hours of time that I can spend skiing or reflecting on new creative projects.
The Art of the Broadcast List
One of the most misunderstood features is the Broadcast List. Unlike a Group, where everyone sees each other’s numbers (which is a privacy nightmare and often quite annoying), a Broadcast List sends a message to everyone individually. It looks like a personal DM.
I use this sparingly. If I have a major announcement that adds value to my clients, I send it out. But I always phrase it in a way that feels one-on-one. I might say, “I was just thinking about our last conversation and wanted to share this new strategy with you.” It feels personal even if it went to 200 people. This is the hallmark of a charismatic communicator.
Never add someone to a list without their permission. That is a quick way to get blocked. Always ask, “Would you like me to keep you updated on my latest tips via WhatsApp?” If they say yes, you have a direct line to their attention. That is a privilege you must guard with your life.
Closing the Deal
When it comes time to close a sale, WhatsApp is your best friend. There is a certain psychological pressure in a chat that does not exist in email. It feels like a real-time conversation. You can send voice notes to convey tone and emotion. Sometimes a thirty-second voice note of me sounding excited about a project does more than a ten-page PDF ever could.
People can hear the confidence in my voice. They can hear the “Golden Greg” energy. They know I am serious about my goals and theirs. Once the deal is agreed upon, I send the invoice link right there in the chat. By the time I have finished my coffee, the notification of payment has usually arrived. That is the speed of modern business in 2026.
Remember that WhatsApp is just one piece of the puzzle. It works best when integrated with a strong overall strategy. Whether you are using the techniques from my guide “How to do business on Instagram? My best tips…” to attract people or using Systeme.io to manage your email follow-ups, everything should lead to a closer connection with your audience.
Moving Forward with Confidence
Business is changing every day. The technology we use today might be different tomorrow, but the need for human connection remains the same. WhatsApp allows you to scale that connection if you use it correctly. Be professional, be responsive, and above all, be yourself. People do business with people they like and trust.
I am going to put my phone down now and enjoy the silence of the Alps for a few minutes. It is important to disconnect so you can reconnect with even more energy. I hope these tips help you build the financial freedom you deserve. It is a long road, but with the right tools and the right mindset, you can achieve anything you set your mind to.
What is the one thing stopping you from using more direct communication in your sales process? How would your business change if you could close deals twice as fast through personal messaging?
I wish you all a wonderful and productive day. I look forward to seeing your success stories as you implement these strategies. Catch you on my social networks for more updates from the chalet!